Tuesday, May 12, 2015

Pros And Cons Of Getting VOIP Right Now

You have a telephone, right? You have a computer, right? You want to save money, right? BAM, you are a VOIP (Voice Over Internet Protocol) candidate.

It is inevitable that VOIP will replace traditional telephone service at some point. The only question is when should you jump in?

VOIP is quickly becoming more reliable and receiving wider acceptance. In fact, phone companies are already taking advantage of the technology to provide cheaper long distance rates. Like any emerging technology, however, there are kinks in the system that are still being worked out.


Advantages

VOIP has many advantages over regular phone service. One primary advantage is its low cost. If you have a fast Internet connection (DSL or cable), you can make PC-to-PC phone calls anywhere in the world FREE. PC-to-phone connections usually have a charge, but probably still cheaper than regular phone service.

You can sign up with a VOIP service provider for a monthly fee and get unlimited calls within a specified geographic area. For example, some VOIP services in the United States allow connections anywhere in North America for no extra charge. International calls are charged at a modest rate.

Another advantage is its portability. You can make and receive phone calls wherever there is a broadband connection by simply signing in to your VOIP account. This makes VOIP as convenient as e-mail. When you're traveling, you simply pack a headset or Internet phone; then you can talk to family or colleagues for next to nothing.

Phone-to-phone VOIP is also portable. Internet phones are small and light enough to take anywhere. When you sign up with a VOIP service provider, the Internet phone or adaptor used by that service is assigned a unique number. This 'phone number' remains valid, even if your VOIP service is in Los Angeles and you're connected to the Internet in London. When plugged into a broadband connection, anywhere in the world, you can make and receive calls as though you were at home .

Features like call forwarding, call waiting, voicemail, caller ID and 3way-calling, are included with Internet telephone at no extra charge. While you're talking on the phone, you can send pictures and documents at the same time.


Disadvantages

There are a few glitches that still interfere with the technology's broad acceptance by the public. Lack of continuous service during power outages and emergency calling are the 2 biggest hurdles.

Conventional phone service continues by the current supplied through the phone lineduring a blackout. This isn't possible with Internet phones. When the power goes, there goes VOIP service. Battery backups and power generators that provide electricity are the current solutions to this problem.

A major concern involves emergency 911 calls. For the most part, VOIP services aren't useful in emergencies. Traditional phone equipment can trace the locations of calls. Emergency calls are diverted to the nearest call center where the operator can identify your location, in the event you can't talk. With VOIP, there is no way currently to determine where Internet calls are originating. There is an emerging standard called e911 however, which is attempting to solve this limitation.

VOIP also has sound quality and reliability problems. Data sent across the Internet usually arrives at its destination scrambled. E-mail and documents can be reassembled in the correct order when it arrives. Voice data also arrives scrambled, but it's more complicated because of the real-time nature of VOIP. Some data packets may have to be dropped when they don't arrive in time, in order to make voice connections with the least delay. This can cause brief silences in the audio stream.

Distance and speed of the connection determine the amount of data lost. Some networks receive more traffic and thus are more likely to cause audio dropouts. One way to provide high quality audio connections is to create dedicated data paths.

With the incredible amount of work dedicated to VOIP, these disadvantages will no doubt be resolved withinin the next 2 years. It is expected that by then VOIP will have widespread consumer acceptance.

7 Warning Signs of an Unprofitable Web Site

7 general mistakes which you should avoid to make your web business successful and not Unprofitable.

1. Selling To Everyone Means You Sell to No One
If you do not target your offer, it will confuse your customers. People are not patient. In a recent survey, 73% of people claimed to be "insanely busy". If you do not develop a target customer profile and appeal directly to them, you will lose customers. And they will never come back to your site again.

2. Web Flea Market: Buy a Web Site or Get a Grocery Coupon
People are selling Web Sites, classified advertising, pre-paid legal services, long distance phone cards, and reminder services via affiliate programs...All on the same Web Page!

Think about that the next time you go to your grocery store. Do they offer to sell you a Web Site with your pickles? Flea markets diminish the value of what you are selling. Most people who own these sites tell me they depend on selling a high volume of low price items. How do I know this is a doomed approach? Visit their sites and see if there is any life there

3. Huge graphics that make your site take 30 seconds to open, which is all the time you have to sell your customer on staying.
The worst thing about computers is that they enable us to do things we just should not be doing. Graphic design is a skill; most people get some Paint program and have absolutely no sense of size, or what the graphic makes them look like. If you want to SCREAM AT YOUR AUDIENCE AND BE OBNOXIOUS, then use big graphics.

4. This site has xxxx number of visitors (How many bought?)
Does it really matter to anyone how many people visit your store? The sure sign that a store is visited often is the success and profits of the owner. All the rest is empty bragging.

5. Explaining what technology you use, frames, etc.
To this day it amazes me how people explain the technical design of their Web Page. If you use any reference to technology, you are distracting your customer. Keep it simple.

6. Download the following plug-ins to get this site working.
No one will spend ten minutes downloading the plug-in to see your cutesy message. Avoid plug-ins, with the possible exception of Real Audio.

7. No place to send an email, or gain a free report.
After spending all this time to create a site, most people forget to ask for inquiries. They just think people will work hard to contact them. Assume that a person will visit your site once, and never return unless you remind them to via email.

The "e" In eBusiness Does Not Mean Exempt

I've gotten quite a few emails recently from ebusiness owners who seem to think that just because their business is conducted online or from the comfort of home that the rules and regulations that govern brick and mortar businesses do not apply to them.

The ebusiness questions I get most often do not involve building websites or conducting ecommerce.

They are more what I call the "Do I Really Have To" line of questions, such as:

"Do I really have to get a business license?"

"Do I really have to get a tax ID number?"

"Do I really have to pay taxes on income from my website?"

Yes, yes, and yes.

Do I really have to get a business license? This is one requirement that many ebusiness entrepreneurs think they can skirt because they don't have a brick and mortar establishment.

Sorry Charlie. Operating an ebusiness out of your office or out of your home does not get you off the hook when it comes to licensing.

Depending on your location you may need a city and county license.

Luckily, such licenses are relatively easy to obtain and are not expensive. For local licensing requirements, contact your city or county government offices.

Home businesses are also subject to zoning laws that regulate how property can be used and may restrict various activities. You should check local zoning requirements and property covenants.

You can find this information at the court house or by calling your local license department.

Legalities aside, the best reason to get a business license is it allows you to set up a business bank account using what's called a DBA.

"DBA" stands for "doing business as."

A DBA is another name that you use in the operation of your business instead of your personal name. For example your name might be Joe Jones, but you might use "Jones Internet Services" as your business name. Having a business license will enable you to set up a business account and get checks printed with your business name, giving you that all important air of professionalism that many ebusinesses lack.

Do I really have to get a tax ID number? Online companies with a physical presence, or nexus, in a state are required to collect and report taxes on sales of taxable goods made to customers living within that same state.

For example, if your online business is based in California, you must collect and report sales tax derived from fellow Californians making purchases on your site.

For this reason you will be required to have a tax ID number if you're selling taxable goods (most services are not taxed).

Getting a tax ID number is usually a simple process of filling out a form and paying a nominal fee. You will file quarterly reports and remit any sales tax that is due.

One word of warning: many entrepreneurs have gotten themselves into deep trouble because they saw fit to spend the sales tax they had collected instead of sending it to Uncle Sam. This can mean death to your business and jail time for you. Many times this mistake is innocently made when a business owner comingles funds collected as sales tax with their normal business checking account.

Open a separate bank account and deposit sales tax monies into the account and do not touch it until the time comes to send the money in with the quarterly report.

Do I really have to pay taxes on income from my website? We've talked about this before and the answer is still the same: Just because your income is derived from an ebusiness does not mean that the income is not taxable.

It's not manna from Heaven. It's income so report it.

The point to remember is this: the "e" on the front of "e-business" does not stand for "exempt."

In the eyes of the law your ebusiness is susceptible to the same laws and regulations that govern the corner mom and pop, so make sure you conduct your business as such.

How To Choose A Good Web Host (When They All Look Alike)

Choosing a web host is never easy. There are just so many unknowns when it comes to finding a host. It's hardly ever possible to walk into a web host's office, look around, meet the owners, and get a feel for whether or not you'd like to do business with these people.

It's important, though, that you bend over backwards to establish whether your prospective web host is a credible provider - or a fly by night artist.

The webmaster industry is awash with horror stories about signing up with a web hosting company, onlty to find out later that this 'business' is run by a 14 year old who lives at home.

For the most part, you'll make your decision using whatever information you can find online.

Start out with the website of the web host you are considering.

Is it professionally designed and written? Typo's and spelling errors may signal that this is a company ran by kids or amateurs.

Is the website easy to use? Is it designed with a view towards helping people? Are help materials available online? This should give you a flavor for whether the company is client oriented.

Where is the company located? Is there an address? Can you email them?

Look at the Terms of Service. Does your prospective web host clearly spell out what may be expected of them and what is expected of you? Every deal is different, but both parties should clearly know what the deal is.

Next, do a search for the company on Google. Are you finding any negative statements? Try different searching techniques, like typing the company name followed by the word "scam", or by the words "poor support".

Now, try emailing their customer support department. Do you get a fast reply? What about their sales department? Do they answer enquiries quickly? Let's face it...if they won't pay any attention to you when they're trying to get your business, how much more will you be neglected after you sign up?

If you follow these simple suggestions, your chances of signing up with an excellent web host increase substantially.

Google Brings the Earth to Your Desktop

Google Inc. has launched a new software package that allows you to see satellite images on your desktop.


Google Earth lets you search for locations anywhere on earth and display 3D aerial images of major cities and tourist attractions. Google Earth is in development, but a free beta version is available for home users. Locations can be searched by address, intersections, cities, zip codes or countries and the images can be zoomed in close enough to see streets and buildings.


The images generated are 3D – you can rotate the view to see different sides of an object. You can navigate using a mouse or the keyboard, and view selectable layers to display information about local features such as roads, terrain, schools or golf courses.


Images of 38 US cities can be viewed from “the ground up” allowing you to see 3D representations of buildings and terrain. Measurement functions include distances between two locations, perimeters, radius and area.


Search results can be saved, printed and emailed. Driving directions can be automatically generated and you can trace the route using the “Play” button located underneath the directions tab.


Google Earth is based on technology from Keyhole Corp., a digital mapping company acquired by Google in 2004. The database that drives Google Earth is based on images from satellite and airplane photographs. The database is said to be “multi-terabytes” in size.


Google Earth is available in several versions. The free version is for personal use. Google Earth Plus costs $20 and integrates data from your GPS device. Google Earth Pro costs $400 and is designed for businesses who need a research and collaboration tool. Finally, there is Google Earth Enterprise Solutions for on-site deployment of Google Earth.


The technology behind Google Earth is not new, and smaller companies such as GlobeXplorer LLC have been offering 3D aerial views for several years. Google has the marketing clout, however, to bring the technology to the consumer level and integrate it into its advertising programs.


Users can search for local businesses and receive a viewpoint of 10 search results within a specified area. Clicking on a business listing brings up its address, phone number and driving directions.

How to Choose the Right Online School

Kids aren’t the only ones getting ready to go back to school. So are some of their parents, and they won’t necessarily be attending classes at a brick and mortar institution. Thousands of adults are now pursuing higher education online.

Debbie Alms, 32, a relationship facilitator for Retek, a software company in Minneaopolis, Minn., is among them. She already has a Bachelor of Arts in Communication from the University of North Dakota, but is now pursuing an MBA at Jones International University to enhance her career.

“I decided to pursue a degree on line for a number of reasons,” says Alms. “Flexibility is one of them. I can still work and I like not having to report to class at a certain time on a certain day. I do a lot of my course work at night and on weekends, so I didn’t have to turn my life upside down to advance my education." Alms has been working towards her degree for the past three years. She is about half way through the program.

Just ten years ago, online learning was something new. Today, about 95 percent of universities offer it. So how do you make sure the school you choose will be the right one for you? Pamela Pease, president of Jones International University (JIU) says there are a number of factors you should take into consideration.

*Accreditation

“Accreditation is perhaps the most important thing to consider because it is thought of as a seal of approval,” says Pease, whose school is the nation’s first fully accredited all on-line university. “It means your institution has been scrutinized by an outside body that has determined it meets certain educational standards.”

If you take classes at a school that doesn’t have accreditation, Pease says the chances are good your credits will not be transferable if you later decide to change schools and pursue your degree elsewhere.

*Faculty

You should also ask questions about the faculty members. “It’s really important to make sure they have the credentials appropriate for the level they are teaching,” says Pease. She recommends that all instructors teaching at the master’s level have a Ph.D., and those teaching at the bachelor’s level have at least a master’s degree.

“You should also ask questions about accessibility. If teachers aren’t going to be available over the phone or by email to answer questions and offer assistance when you need them, it’s probably not the school for you.”

*Student Services

Asking questions about the services students will receive is also a good idea. “The students need to make sure they will be supported,” says Pease. “Will someone be available to answer their questions, to provide academic counseling, and to assist with job placement? Can someone tell you how many people have graduated from the program and then used their degree to enhance their careers?”

*Technical requirements

Looking into the school’s technical requirements is also important. At JIU, students are advised to have a 56K modem and computer that has at least 256 megs of memory. “That’s about the average for today’s consumer machine, so our requirements shouldn’t shut anyone out,” says Pease.

*Expenses

Once you have all of those questions answered, you need to take the time to consider costs, Jones International charges $1500 per course in its MBA program, $1025 for each undergraduate class, and it’s pay as you go. “You really shouldn’t have to pay for more than just the course or courses you’re taking at the current time,” says Pease, who warns students to be wary of institutions that require you to pay for everything up front. “If you decide to quit, you may not be able to get your money back.”

Recent JIU graduate Irene Leung says she did a lot of research before deciding where to pursue her degree in conflict management, and it paid off. “It was a tremendous experience,” says Leung. “I appreciated the flexibility the most. I was able to log on and complete my course work while traveling across the world to seal business deals, and professors were always available to answer any questions I had.”

Leung is the executive vice president of Tiara International, an importer of novelty knitware. Her company sells products made in China and Hong Kong to department stores, boutiques and specialty stores here in the United States.

What makes a good Web Hosting Provider!

When building your website and getting it hosted online, you want your site to be up and running on the World Wide Web 24/7 without any hitches so that it is making you money all the time and all you have to worry about then is getting visitors to your site, doing seo, getting repeat visitors, maximizing your sites revenue, etc. You don’t want to have to worry about your web hosting and it’s stability.

So, when choosing a web hosting provider to host your website with, you want to try and get the best web hosting provider so that your site is always up and running smoothly on the World Wide Web.

So what makes a good Web Hosting Provider?
There are many things that make up a good web-hosting provider. Some of these include good support, good uptime, good backup system in place, good hardware, offers loads of web hosting features including email features, scripting features and more.

So where can some good Web Hosting Providers be found?
There are many places across the web where you can find some of these good web-hosting providers. A good place to start is probably using a web-hosting directory as you can easily compare these web-hosting providers against what other providers are offering that’s listed within any individual web-hosting directory. For example, with http://www.1hostseeking.com you can easily find and compare a large amount of some of the top and most reliable web-hosting providers online. You can easily compare each web host against each other so that you can easily see what they offer for the amount of money that they charge.

When choosing a web host it is also best to choose one that offers free set-up and also a money back guarantee. This is because if you find that they don’t quite offer what you need for your website, then you can easily get your money back and choose another web hosting provider.

Even if you found some web hosting providers from a web hosting directory like http://www.1hostseeking.com that offer the features that you need for your website, but you still would like further information about the quality of their service, then you could also go to a web hosting related forum and ask others about what they think about these web hosting providers that you have chosen.

After you have done all this, you should then have a good idea or a better idea of which web hosting provider you are most likely to choose to host your website.

How To Use The Ebay “Checkout Service”.

Back in the ‘old days’ of eBay, getting payment for the item was entirely left up to sellers: you had to choose your payment service, sign up for it and then send links to your buyers. Now, though, eBay handle most of the complexities of payment for you with their checkout.

How Do I Offer the Checkout?

The checkout will be offered to your buyers automatically. When they win an item, eBay send them an email with a ‘Pay Now’ button that takes them to the checkout, and they can also access it through their My eBay page.

It is in step 4 of the ‘Sell Your Item’ process, the payment and shipping step, that you can choose which kinds of payment you want to accept through the checkout and which you don’t.

PayPal: You should be accepting PayPal. You might want to click ‘Edit Preferences’, however, to either select or de-select the ‘tell buyers I prefer PayPal payments’ box – you don’t want to tell people you love PayPal when you only tolerate it. If you’re selling Buy it Now items, you can also tick the box to require immediate PayPal payment for them.

Money orders and cheques: tick these boxes if you want to accept the more ‘traditional’ payment methods. Your address will be revealed to your buyers so that they can post the payment to you – you should make sure eBay have the correct address.

You may also tick credit cards to accept, which you should do if you have your own merchant account or an account at somewhere like NoChex that you’d like to use.

It’s also worth writing any instructions that might be needed in the box on this page, such as who to make cheques out to or a warning that international non-PayPal payments might take a long time.

What Happens When Buyers Use It?

Once you’ve set the checkout up on your items, buyers will be able to choose which way they would like to pay you out of the options available, and eBay’s checkout will take them through the process step-by-step. This will save you the trouble of having to explain things.

When the buyer pays or agrees how to pay, eBay will send you an item letting you know what happened. If might tell you that the money is now in your PayPal account and you should send the item, or it might say that they’ve put a cheque in the post. Remember to wait for payments to clear before you send anything.

That’s it – the role of the checkout is over. You just configure the checkout; it’s the buyer who deals with it the most. You might have noticed, though, that you can configure the checkout differently for different items. This is sometimes worth doing if you some of the items you sell are worth more than others, and you’d prefer not to accept PayPal for the highly-valued ones, for example.

By now, you might be a little sick of going through the ‘Sell Your Item’ screens each time you want to list something. The next email will show you how to use eBay’s automated listing tools.

A new definition of "Buyer Beware".

"Who's Suzie?"
My wife Katrina had been acting strangely ever since I had returned home from my Native American cultural class, not to mention the weird phone call I received just before I left, full of little pauses instead of our usual fast-paced communication. Now that I was home she had been pretty much ignoring me completely, then comes this strange question. Katrina was calm but I could tell there was something under her skin as she chopped up the vegetables for the night's dinner.
"I don't know anyone named Suzie." I replied. "Well come to think of it, there's my old friend Peter's wife Suzie."
My wife remained calm, " Do you want to tell me anything?" she replied.
"There is nothing to tell Kat."
Katrina was heating up; her trademark rosy cheeks had evolved to boiling teapot. Still however, no steam or whistle had been emitted from her pretty spout.
She looked at me thoughtfully, "Well, I looked at your cell phone today. It seems you've been sending text messages to a woman named Suzie. I've read around thirty of her texts in the archive; they're all like "I love you heaps" and "Thinking of you right now". Who is she Tom?"
A strange feeling overcame me. Katrina seemed absolutely sure that I was guilty of something. Accused yet innocent, her eyes spoke of the obvious evidence that was piled against me. The thing is, we were really having serious relationship problems at the time, with many arguments and rarely seeing eye-to-eye.
Katrina was on the brink of tears and I simply didn't know what she was talking about. Looking down I could see the cell phone gripped tightly in her hands. Funny, I hadn't thought about the fact that I own two phones and she was holding the one that I rarely use. A few months back I bought it off eBay as it is extremely small and I don't want to have to carry my big expensive "computer" phone on me when I am riding my mountain bike. It was actually my second 'extra' phone as my wife had killed the first when she had put it through the washing machine.
"Are you talking about that phone Kat? Give me a look at it." She handed the phone over reluctantly, as if it were evidence in a murder trial. I looked at the messages and sure enough there were a whole bunch from someone named Suzie. Some of the messages were quite raunchy indeed.
Straight away I started to search for the dates of the archived messages, as they would surely prove my innocence. "Look Kat, the dates of these messages were several months ago. I've only had the phone for a couple months. They are obviously someone else's."
Her look of disbelief was starting to rattle me. It is a really horrible feeling when somebody you love so much doesn't have trust in you. I then searched and found the receipt from eBay for when I bought the phone. After showing the date on the form to her I could tell she was starting to see that I was telling the truth, but the wall of disbelief still hung over, clouds covering her bright face.
Finally I decided to search for the guy who sold me the phone. If this didn't prove my case nothing would save me from eternally sleeping in the doghouse. Using the email address he had used in the sale proved fruitless as my message kept coming back
'Return to sender.' Let me tell you I was really beginning to panic! Then, bang! The sound of the gun rang in my ears...just joking. It didn't get that serious! No, the bang was the sound of the flash of inspiration that suddenly entered my mind. I went back on the Internet and eBay and searched for the guy's name. I found it with a different email address, as he must have changed his Internet Service provider. A huge feeling of calmness rushed over me like the first wave at the beach when you have been in the heat all day.
Next I sent him a message asking him about the archived messages to 'Suzie' and asked him to 'Carbon Copy' (Cc) his response to my wife's email address so she would see that it was authentic.
The man then replied with a message that said he was very embarrassed about not deleting the messages on the cell phone. All right, pay dirt! He also went on to say that his wife was named Suzie and gave her address so Kat could then contact her if necessary. He seemed especially nervous about the content of the messages and said that he hoped nothing too x-rated was there as he and his wife often used risqué language to keep their relationship's fire 'stoked up!
O.K. So there's my story. My main message to you from the whole experience is that if you are buying or selling a product on eBay, make sure you clean up any unwanted information. It can really cause problems! Let me also tell you that now I am back searching on eBay as my new phone has also been sent on a mission back to the creator as it too has been on the 'Quest for the spin cycle'!

How To Report And Handle Ebay Transaction Problems.

Even when there aren’t any disputes, you might run into a few transaction problems on eBay – glitches that aren’t really anyone’s fault, but are just the result of a technical malfunction or another situation beyond the buyer or seller’s control. The number one cause of problems like this is email.

Email Problems.

If you use the Internet a lot, you’ll no doubt be familiar with the problems eBay can cause, and many buyers and sellers are relying on email to keep them informed about their transactions.

Sometimes, you might find that your emails to a seller bounce –you might have the wrong email address, or there could be a problem with their email. This happens especially often when buyers have free webmail accounts at places like Hotmail and Yahoo Mail.

When this happens, the buyer might not know you’re trying to contact them. Consider it urgent to contact them in the real world, before they leave you bad feedback. To find out someone’s real-world contact details, follow these steps: Click ‘Advanced Search’ near the top of your eBay screen, then ‘Find Contact Information’ in the menu on the left (under the ‘Members’ heading). All you need to do then is enter the other users’ eBay ID and the item number of what they bought.

You might find that the address you end up getting doesn’t exist, and the phone number seems to be disconnected, or wrong. However, if you didn’t get any working contact information for the buyer, then this means they’ve violated eBay’s contact information policy. You can report them at http://pages.ebay.com/help/policies/identity-false.html, and nothing that they do from then on will reflect badly on you.

Be patient, though: Don’t send masses of angry emails to someone’s account: for all you know, they might be having problems with their computer or their Internet connection. Try phoning, and try waiting a while for a response.

PayPal problems.

You might also find that you have problems with people who aren’t quite sure how PayPal works. For example, they might try to send you money directly and send the wrong amount – this means that you need to refund any overpayment and get them to pay underpayment. If your buyer is reasonable, though, this should be an easy enough problem to solve – remember that they’re hardly going to refuse to pay the right amount when you’ve already got some of their money!

If Nothing Helps, Who Do I Report It To?

You need to click ‘Help’ on the toolbar and then ‘Contact us’, to contact eBay’s customer service. You might find you have better luck with the ‘Live Help’ function than you do with trying to get sensible responses to emails. PayPal have the same procedure – ‘Help’ then ‘Contact us’ – and offer limited phone support if you need it.

If you run lots of auctions at once, some of your problems might be caused simply by things getting lost and forgotten, because you have no way of keeping track of them. In the next email, we’ll look at how to manage multiple auctions effectively.

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE?
Gaining your customers' email addresses will:
  • Provide an additional channel for reaching your customers
  • Increase the ROI of your marketing investments
  • Significantly reduce your customer acquisition and marketing costs
  • Allow you to easily measure the impact of your marketing campaigns
  • Increase your customer participation and retention rates
With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.
Research shows that the majority of organizations have email addresses for less than 10% of their postal files.  So how do you level the playing field and start to add quality permission - based email addresses to your database?
Here are some tips that you can use to cost effectively build your email address database and increase your customer participation and retention rates: 

START TO ASK FOR IT!  
Every communication or touch point with a customer should start or end with a request for an email address.   By utilizing the four points below, you should be able to add email addresses for 5% to 10% of your postal file over the course of one year.
1.  Direct Mail Collection
Think about how much time and money you spent for copy and design on your last new direct mail piece.  Most companies have started to ask their customers for their email address information within these mailings.  This is a great step forward. However, companies need to look at one major improvement if they want to increase their email address collection rates. 
To date, most requests for email address information have been pushed, shoved or jammed into whatever white space remains.  It should be no surprise that the success rate has been less than stellar.
To improve on these efforts, you need to provide your members with a reason to release their email addresses to you.  E-newsletters, purchase confirmations, petitions, and special discounts and offers are but a few of the benefits that will encourage your members to come on board.
2.  Web Page Collection
Many companies have an email address collection function in place via the web.  To improve your sign-up rates, add text below the email request box that informs your visitors of the special email benefits that they will receive (i.e. e-newsletters, purchase confirmations, delivery updates, etc.) upon registering.  You can also utilize a pop-up link to inform users of these special benefits.
Finally, your email address request function should be available on your home page. Don't make your users go and look for it.  Every click away from your home page reduces the chances of your users taking an action and providing you with their email address information.
3.  Existing Email Database Collection
Don't forget to ask the members of your existing customer base for email addresses of their friends, family and associates.  Viral marketing is a powerful tool to use and is extremely cost effective!  You could ask them either to provide you with additional addresses or simply to pass on your newsletter, email specific offers, or other information to others they feel have similar interests.
4.  Telemarketing Collection
Don't assume that your telemarketing agents are asking for email addresses from potential customers.  Ensure that your agents have an updated script, which outlines the previously described benefits to potential customers of providing their email addresses.
The suggestions above are a great start!  Yet they really should be viewed as a secondary plan for building your email database.  To exponentially and expeditiously grow your email database, please read on!

EMAIL APPENDING  
Utilizing an email appending service enables you to add email addresses for up to 25% of your postal file, all within 3-4 weeks.
Email Appending - is the process of adding an individual's email address to that individual's postal record in side your existing database.  This is accomplished by matching the postal database against a third party, permission based database of postal and email address information.
Best Practices - Email Appending is not a prospecting tool. The DMA (Direct Marketing Association) and its interactive arm AIM (Association of Interactive Marketing) have guidelines in place that dictate that email appending only be used to append email addresses to your existing opt-in postal record house file.
The Process - Your opt-in postal file is securely transferred to an email appending provider, who will do an initial gross email address match of your file against its opt-in database of postal and email address records.  Your appending provider will then send these matches a permission-based message prepared by you.  All bounces and opt-out requests will be removed from the list.  At that point a valid permission-based email address file of your customers will be delivered back to you. 
Cost - Less than the price of a postal stamp!

IN SUMMARY
The first step of any successful email marketing effort is to build a permission-based email address list of your customers.  The simplest, quickest and most cost-effective way to do this is through email appending, which will enable you to add email addresses for up to 25% of your postal file.  Secondary efforts of email address collection via focused direct mail, web, viral and telemarketing practices are also important and will enable you to add email addresses for an additional 5% to 10% of your base on an annual basis.
Best of luck in building your email address database.  As many companies have already learned, the ROI and cost savings to be achieved will far exceed your expectations.

5 Linking Strategies that Work

One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.

However, as a certified Web CEO professional, and someone who also uses only "white hat" optimization strategies, I see people make a lot of mistakes when using this technique.

Below are some of the strategies that I use to make linking more effective, as well as raise my rankings in the search engines.

1. Do your homework first.
You're probably wondering what "white hat" techniques are.

"White hat" techniques are techniques that will always work with the search engines, like writing articles, blogs, and press releases, and optimizing individual pages for the search engines.

These are the primary techniques I use in addition to linking because they work.

Just ask Tinu Abayomi-Paul, the owner of http://www.freetraffictip.com. Tinu is an expert when it comes to using search engines to build traffic to her sites.

She wrote me the other day to thank me for "inspiring her". I'm not sure exactly what that means, but I do know that she uses a lot of the same techniques I do to promote my sites. She now has over 90,000 relevant entries in Google, more than a lot of the top "gurus" on the internet.

The fact is, the more pages you have listed in the search engines, and the more links you have pointing back to your site, the more likely you are to be found.

Although writing articles, blogs, press releases, and optimizing pages definitely works, you still have to do your homework. This means actually doing a search in the search engines to find out how sites get to the top, i.e. what keywords they use, how their pages are optimized, etc.

I use Alexa, http://www.alexa.com, for this because it allows me to look at traffic stats, as well as see what sites are linked to eachother.

To get started, search for the keywords you are targeting. Take a good look at the sites at the top. This includes studying the keywords, titles, and descriptions they use in their headers. Also, read the text of the pages. It's not that hard to optimize your page(s). Just write search engine friendly content that repeats your keywords. Make your content easy for your readers to read and understand though.

Now this may sound juvenile, but again, it works. Tools like Keyword Density Analyzer, http://www.keyworddensityanalzyzer.com, and Web CEO, http://www.smallbusinesshowto.com/ht/search.html, can tell you if you are on the right track.

You can also read Linking Matters, http://www.linkingmatters.com. This short, and free ebook in PDF, will give you more tips on linking.

2. Link to complementary sites.
I get link requests all the time, and I have to reject about half of them. The reason why is that I won't link to sites that have nothing to do with mine.

I offer small business, internet marketing, and search engine optimization and submission products and services. Links to quote sites, joke sites, and shoe sites don't fit with this.

The key here is to understand that not only does Google, the most important of all the search engines, look at how many links are pointing back to your site, but they also look at the relevance of the links.

Sites that are similar, or complementary to yours, give you more credibility and higher page rank than having tons of sites pointing back to you that have nothing to do with your site.

Make the links pointing back to your site relevant.

3. Choose relevant, highly searched for, low competition keywords for your anchor text.
This tip relates to tip four. Before you start sending out link requests to other webmasters, make sure that you're targeting the right keywords. Not only are a lot of relevant links important, but your keywords should be keywords that will get you traffic.

4. Change your anchor text.
Recently Google decided that links with the same text between your {{a href=""}} and {{/a}} text should be different. Too many links pointing back to your site that had the same text "looks" like spam. This doesn't mean it is spam, and sometimes, you don't have control over how others link back to your site.

However, if you decide to exchange links with others, vary your anchor text.

5. Try other alternatives to software.
Although there are many software programs out there you can use to help you automate this process, I caution you to be careful when using this kind of software. Although it may speed things up for you, you may also end up with a lot of links pointing back to you that have no relevance. Also, these programs really won't help you as much as you think if you don't change your anchor text once in awhile.

If you do choose to use software to automate the process, make sure that you personalize your emails. Again, do your homework and make sure that you are actually sending out email to sites that complement yours. No one likes to receive emails that say "Dear Webmaster".

Using a directory script on your site can help you because others can visit your site and add their links. Just make sure that you check your directory once in awhile to see who is linking to you. Also, make sure that you set up your script in such a way that others have to have a link pointing back to you first before your script will accept their site.

Link Management Assistant - http://www.dirfile.com/link_management_assistant.htm

You can also find reciprocal link exchange sites like Link Metro, http://www.linkmetro.com. Sites like this will allow you to choose your partners, search for new partners, and exchange links without being bombarded with email or generic requests.

Regardless of how you develop a linking strategy for your site, you need to develop one if you want high rankings in the search engines.

The Need for Help Desk Tracking Software

Companies that use help desk software note the many benefits of having it. Flexibility in web-based programs and the ability to effectively organize and manage trouble tickets are two of the most prominently praised features. Many businesses are now realizing the importance of help desk tracking software. They’ve learned that effectively managing consumer issues can create a loyal customer base. Help desk tracking software is a vital component in help desk technology. Your competitors know the benefits of help desk programs. In order to stay abreast of current trends and customer expectations, you should too.

Help desk tracking software allows your company to deliver effective and timely responses to customer trouble tickets. By using a ticket-tracking program, you can prioritize and manage all incoming and outgoing responses. Tracking software also allows customer and technical support personnel to check the status of queries they have already submitted.

The ticket categorization feature of many help desk tracking software programs is also very helpful. Most programs allow the user to organize incoming tickets on the basis of category, channel and priority. Instead of having technicians spend countless hours sifting through emails, tracking software successfully manages the tickets. This means more time for your personnel to spend working tickets, and a more productive workday.

Effectively managing trouble tickets can set your company at a higher standard than your competitors. Customers in today’s world want instant access to their questions and many expect and rely upon 24 hour support 7 days a week. Help desk software can also compile a list of the most frequently asked questions so that your customers can find solutions to their problems without contacting a technician. Quality customer and technical support is valuable to your business strategy, and ignoring this need can mean loss of business. Help desk tracking software is one among many ways to better manage your inbound service inquiries.

How To Request A Reciprocal Link

On the Internet, various webmasters exchange their links for free to generate link popularity as well as targeted traffic on their sites. This exchange of links is called reciprocal linking and it an important tool for webmasters to gain the targeted traffic on their websites. If you are also serious to build up a strong Internet presence, start making requests for reciprocal links. But if you think you don’t know much about reciprocal linking and want to learn how to request a reciprocal link, read this article.

First of all you must understand that you can attain much-desired link popularity with the help of quality reciprocal links. In fact for a long-term Internet presence, a strong reciprocal linking is needed to be built by you. Building reciprocal links is a strategy to be devised carefully. And for the purpose, a number of links and quality of the links has to be good enough to make them search engine friendly.

The search engines are capable of distinguishing between the right links and the useless ones. You cannot fool them by linking to all kind of websites. If you are a travel website, do not link to a baby care website. The link will be considered as useless in this case. Do not send a link request to any such website that is not complimentary to your business. Send the link requests to the targeted links websites only. When you make a reciprocal link with a complimentary business website, indexing of links by both of you will readily benefit both the parties.

To request a reciprocal link, first you have to find out the websites with a good page rank. You can get a list of the websites having good page ranks by making a record of their ranking by major search engines. Type the keyword describing the theme of your website. Press enter and wait for the results to appear. The websites with a good page rank should be your target for the link request. Once you have the list of high ranking websites, you can send the request to them in a humble manner. Post an email containing details of your website. The email should also contain the name of the website owner, URL of the website, the theme of your website and email address of the website owner.

How to request a reciprocal link is necessary to be understood for getting correct reciprocal links. You can easily send a link request to the website by sighting its articles on any ezine. Yes, the articles are a great way for link building on the Internet A number of ezines and forums publish articles that are a good source of reciprocal links.

Another important source to request a reciprocal links is the web directories. You have specialized reciprocal linking websites that are available for reciprocal link building with your website. The directories are able to give you the exact websites as the links are divided under certain categories. If you are owner of a sports website, you can enter a search for other sports websites links on the directory. You will be having a huge variety of websites that are willing to link back to you. Simply add a link on your website and send a link request to the websites mentioned in the directory.

To request a reciprocal link, make sure the website provides relevant information related to your website on its indexed link. If the website does not have a good page rank but has relevant information, you can send a reciprocal link request to that website as well.

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. To me, you're just a font. You're a font in an email, or in a forum post. If you give me access to your website, then you're whatever impression the website creates. But largely, you're anonymous. So if you want to establish trust in your internet business dealings, make it your goal to paint a professional image via email.


I'm a copywriter, so I'm constantly combing the web for possible clients and cohorts. Recently I've encountered some internet personalities who have left me scratching my head in puzzlement. Might we have had a fruitful business relationship? I'll never know, because within days of crossing paths, they managed to display one of the "Scary Seven" - that is, the seven quickest ways to scare people away by email. Let's review them now.


Scare Tactic 1. Send an email from a cryptic address. There's nothing that says 'unprofessional' like an email inquiry from "Binky24" or "Shanaynay_7". Email addresses like this strike me as being one of two things: 1. someone young and foolish, or 2. a spammer. I understand if you don't have a website up and running yet; after all, as a writer, many people contact me to help them get their businesses started. But at the very least, reveal your first and last name. Provide contact information, and a brief background. If no one knows who you are, it's not likely they'll do business with you.


Scare Tactic 2. Send an email that contains virtually no information. Yesterday I responded to a post on Craigslist that requested an editor. In my email, I gave my name, contact info, a little background information and directed the potential client to my website. I asked a few questions about their needs. In response, I got one line, and a very uninformative one at that. Do you see why I don't plan to contact this person again?


Scare Tactic 3. Send too many emails! Want to make people think you have absolutely zero going on? Then send someone a barrage of email after having just met. I recently got an onslaught of emails from a potential client - NINE in total, over the course of a day. YIKES! This is a busy world. People don't have time to pore through your information. Organize your thoughts, and send in ONE email- maybe two, max.


Scare Tactic 4. Send emails of a personal nature. Never, EVER send email jokes or personal anecdotes to someone you plan on doing business with over the internet. I don't care how promising the initial phone conversation was or how "friendly" they seem. This behavior screams unprofessional, and can even be a bit disturbing. Many marketers swap information, and this is fine. But it should be done in moderation. There's a fine line between helpful information exchange and email harassment. Don't cross it.


Scare Tactic 5. Send out a group email, and forget to blind copy. I recently signed on to work for a company that contracts out writers. I liked the spirit in which business was being conducted and the site owner's honest approach. But there is such a thing as too much honesty. The first project came through via email - and I could see the name of EVERY writer who was competing with me for work! Not only does this have trouble written all over it, but no one wants their email address shared. A Privacy Policy is the hallmark of a real business. Implement one, and assure people their information is safe with your company.


Scare Tactic 6. Send an email that you haven't proofread. We're all in a hurry, it's true. But haste makes waste! If you request information on "barbecue girls," you might just get some unexpected feedback! Double-checking your message can ensure that the recipient can respond properly. Ultimately, you'll get an answer to the question you asked - and not one you didn't.


Scare Tactic 7. Send an email that's either too enthusiastic, or too austere. People are people - and I've encountered personalities from both ends of the spectrum. Those who are "SO EXCITED to make your acquaintance that they CAN'T STOP SHOUTING!!!!!!" and those who apparently are so wrapped up in themselves that they can't spare a courteous hello. My advice: take the middle ground. Keep it friendly yet professional, and don't go to extremes in your correspondence.


Don't want to frighten people away with your email? Then avoid the "Scary Seven!" Above all, discuss the who, what, when, where, how and why of your message, and be sure to include any information that will help your future colleague get to know you better - a website link, some articles you've written, your resume, etc. Don't be overly pushy on email, and avoid over- or under-communicating. In time, you'll get the feel for the type of emails people respond to. And once that happens, you're on your way to cultivating fruitful internet business relationships!

The Importance Of Email Backup

Viruses, software failures, power failures, human errors, hard drive failures are only a few examples of what could destroy the data on a hard drive, including all documents, pictures, emails and other files!
Most home computer users don't need an expensive backup solution; as they only need to burn the folders with important documents and pictures to a CD-RW from time to time; this ensuring that in case of a disaster they can easily get them back. Togeder with documents and pictures, it's a critical operation to save the emails, attachments, address book and other important data from within the email client; otherwise in case of a computer problem the user will find himself in the impossibility to get them back, and this can be a really unwanted situation especially for webmasters or people who rely on their emails. Unfortunately many people actually start to do backup copies only after they lose data.
This article will explain how one can create a Outlook Express Backup copy ( as Outlook Express lacks a backup function ) This email program is usually installed with the Windows operating system and is probably among the most commonly used email programs today. While using Outlook Express is fairly easy, finding and backing up the emails can be a little more complicated. Since there are a large number of files and folders on a computer running Windows, the first problem is to find the files containing the emails. Outlook Express stores emails in .dbx files and there might be several different dbx files depending on how many email folders you have created in Outlook Express. If you are using Windows 98, you can probably locate your emails somewhere in the Windows directory. In Windows 2000 and XP, emails are usually stored somewhere in the user data or application data folder.
The easiest way to find out exactly where your emails are stored is to start Outlook Express, go to the Tools menu, and open the Options dialog box. In the Options dialog box, select the Maintenance page and click the Store Folder button. . Here you can find the path to the folder containing your emails. To open the folder, copy the path and paste in the address field of the Windows File Manager. You should see a number of .dbx files and possibly some other files, too.
After locating the email folder, you can simply select all the files and press Ctrl-C. Then open the folder where you want to keep the backup copies (on another hard disk, a DVD or a network drive, for example) in Windows Explorer, and press Ctrl-V. To backup the Address Book, you can follow these steps:
a.. Select Tools | Address Book... from the menu in Outlook Express.
b.. Choose File | Export | Other Address Book...from the address book's menu.
c.. Select Text File (Comma Separated Values) as the export format.
d.. Click Export.
e.. Select the location you want to export your address book to using the Browse... button.
f.. Give your backup copy a meaningful name.
g.. Click Next.
h.. Select the fields you want to include in your backup.
i.. Finally, select Finish.
j.. Click OK.
k.. Click Close to end the process (successfully, Ihope).
Additionally, there are several email backup utilities which can make the backup operation much easier. Outlook Express Backup Genie is one piece of software that can offer peace of mind by creating compact backup copies of emails, attachments, address book, signatures, blockedlist, mail rules and settings periodically. The difference between using a automatic email backup utility and manual backups, is that the first can be scheduled to create backups quiet in the background at specified time intervals, and that it will include all email information ( signatures, blocked list, etc ) which otherwise would be more difficult to save. Also if ever the backup is needed, the application will ensure that the restore process is made smoothly. And, it works with top 9 popular email clients.
The downside of using a automatic email backup utility is that it costs money, usually about 20-30 USD as one time payment, while the manual backups are ofcourse, free.The conclusion is that either manual or automatic,backing up emails is a critical operation for every computer user that would regret losing them.

How to Put Colors in Your Photograph

Wouldn’t it be nice to see your black and white photos in full color? Learning to create and edit old photos is fairly easy and very worthwhile. Digitally restored photos can be used to make digital scrapbooks, posted to Web sites, shared through email, and printed for gift-giving or display.

To achieve this effect, we will need to colorize using Paint Shop Pro. According to Bill Brewer, “colorizing is a feature built into PSP that keeps the luminance values (the bright and dark parts that make up the recognizable image) and colors the image with one color. The image to be colorized needs to have a color depth of 16.7 million colors, and it can be in full color to start with (reduction to grayscale is not required before colorizing). Using that command brings up a dialog box where you have control over the hue and saturation, with a preview. I suggest you DON'T use that menu item to colorize images. Instead use the more powerful HSL adjustments accessed with the Colors>Adjust>Hue/Saturation/Lightness... command. That way, you have complete control over the hue/saturation/lightness, and the color preview is much better than what you get with Colorize.”

To start off, get your photo ready. Begin by scanning your black and white photo into your PC. Make sure that your picture is straight and if not, use Paint Shop Pro’s Straighten tool to “uncrook” the image. Next then would be running the One Step Photo Fix by clicking the Enhance Photo button in the Photo toolbar atop the screen and choose One Step Photo Fix. Try to clean up whatever dirt or scratch that you may see in the picture.

Now, moving on to the next part. Working in layers. Choose the Layers, Duplicate tab to make a duplicate of the image you want to colorize. We can now make color changes to the top layer without affecting the original image underneath, letting us adjust the intensity of the colorization by playing with the layer's opacity.

Now for the final part, you may choose to use either the Freehand Selection toll in Smart Edge mode or you may opt to use the Magic Wand. Set Feather to about 1 pixel, and select one of the faces. Once done, click on the Flood Fill tool and set the Blend Mode to Color in the toolbar at the top of the screen. For a typical Caucasian skin tone, set the Red, Green, and Blue levels to about 215, 190, and 150, respectively, then click OK. Now click Flood Fill to colorize the selected face. You can repeat this process for all of the skin in the image.

Then select the clothing and background and add color to as much or as little as you wish. When you're done with the image, you might want to adjust the overall intensity of the colorization. To do that, make sure the Layer Palette is open (if it isn't, choose View, Palettes, Layers) and then double-click on the Copy of Background layer--this is the one on top that we've been painting. Then you can use the Opacity slider in the layer's dialog box to change the color effect. When you're satisfied, click OK to keep your changes.

Above simple instructions from Dave Johnson is very easy to follow and is very helpful for the particular purpose.

Cyber Crooks Go "Phishing"

"Phishing," the latest craze among online evil-doers, has
nothing to do with sitting at the end of a dock on a sunny
afternoon dangling a worm to entice hungry catfish.

But, if you take their bait, this new breed of online con
artist will hook you, reel you in, and take you for every
dollar you have... or worse.

"Phishing" describes a combination of techniques used by
cyber crooks to bait people into giving up sensitive
personal data such as credit card numbers, social security
numbers, bank account numbers, dates of birth and more.

Their techniques work so well that, according to
FraudWatchInternational.com, "phishing" rates as the
fastest growing scam on the Internet.

Here's the basic pattern for a "phishing" scam...

You receive a very official email that appears to originate
from a legitimate source, such as a bank, eBay, PayPal,
a major retailer, or some other well known entity.

In the email it tells you that something bad is about to
happen unless you act quickly.

Typically it tells you that your account is about to get
closed, that someone appears to have stolen your identity,
or even that someone opened a fraudulent account using your
name.

In order to help straighten everything out, you need to
click a link in the email and provide some basic account
information so they can verify your identity and then give
you additional details so you can help get everything
cleared up.

Once you give up your information... it's all over but the
crying!

After getting your information, these cyber-bandits can
empty your bank accounts, deplete your PayPal accounts, run
up your credit card balances, open new credit accounts,
assume your identity and much worse.

An especially disturbing new variation of this scam
specifically targets online business owners and affiliate
marketers.

In this con, the scammer's email informs you that they've
just sent $1,219.43 (or a similar big but believable
amount) in affiliate commissions to you via PayPal.

They need you to log into your PayPal account to verify
receipt of the money and then email them back to confirm
you got it.

Since you're so excited at the possibility of an unexpected
pay day, you click the link to go to PayPal, log in, and
BANG! They have your PayPal login information and can empty
your account.

This new "phishing" style scam works extremely well for 2
basic reasons.

First, by exploiting your sense of urgency created by fear
or greed, crooks get you to click the link and give them
your information without thinking.

Second, the scammers use a variety of cloaking and spoofing
techniques to make their emails and websites appear totally
legitimate, making it extremely hard to spot a fake website,
especially when they've first whipped you into an emotional
frenzy.

The good news, however, is that you can protect yourself
relatively easily against this type of cyber-crime with
basic software and common sense.

Most of these scams get delivered to you via Spam
(unsolicited email), so a good spam blocker will cut down
on many of them even making it to your inbox.

If you receive an email that looks legitimate and you want
to respond, Stop - Wait - Think!

Verify all phone numbers with a physical phone book or
online phone directory like www.Verizon.com or
www.ATT.com/directory/ before calling.

Look for spelling and grammatical errors that make it look
like someone who doesn't speak English or your native
language very well wrote it.

Never click the link provided in the email, but go directly
to the website by typing in the main address of the site
yourself (example: www.paypal.com or www.ebay.com).

Forward the email to the main email address of the website
(example: support@paypal.com) or call the customer service
number on the main website you typed in yourself and ask if
it is in fact legitimate.

Above all remember this:

Your bank, credit card company, PayPal, eBay and anyone
else you deal with online already knows your account
number, username, password or any other account specific
information.

They don't need to email you for ANY reason to ask you to
confirm your information -- so NEVER respond to email
requests for your account or personal details.

Real Estate Website Scams

Many still say the Internet is like the Wild West. When it comes to the proliferation of scams, this is certainly true! As webmaster for over two dozen legal, real estate, and other business oriented websites, we receive a lot of email and phone solicitations. Often our clients ask our opinion on an Internet service or software product. We have researched and found the majority of offers directed toward real estate firms are what I call the half-truth variety.

It is interesting that these offers directed at small to mid-size firms are like live Internet viruses, they seem to mutate over time. The core remains, but, the exterior packaging (a.k.a. sales pitch) appears totally different.

One of the most enduring of such Internet scams is the offer to list your real estate site in an Internet real estate directory at what appears to be a huge savings over a legitimate real estate directory. The perpetrators of such scams provide impressive ‘traffic’ figures, and in many cases, even show that their directory is listed on the first page of a major directory.

Looking at one scam in detail revealed the following facts:

A. Traffic figures can be manipulated. For about $50, anyone can purchase ‘traffic’ directed to any site. The way this ‘traffic’ is generated is the problem. The majority is machine generated overseas, or funneled through MLM /porn/music sites. In either case, your site will register visits but no business will ever be generated.

B. For placements on the first page of major search engines, there are two highly used methods. The first method, usually just makes the statement that the site has page one placement. Ask further and it is usually the name of the directory that has page one placement. The directory name might be www.real-estate-intercontinental-directory1.com and a search for real estate international directory1 could appear on page one of many search engines. However, how many potential real estate clients in Houston, Texas, will be likely to type in this exact directory name into their search engine? What they may use will be phrases like: Houston real estate, Houston TX MLS, Houston Texas agents, etc.

The other method used is bidding on popular real estate phrases on the major pay-for-click search engine programs. The problem here is that these ‘sponsored’ ads have to be differentiated from the real or ‘organic’ results. Once spending limits on the bids are reached, or the bidding program is terminated, the standing vanishes. After all, these standings were only achieved by cash payment, not a properly designed and optimized real estate website. Another factor to consider here is that current webmaster opinions suggest 50 to 70% of searchers skip over such ‘sponsored’ listings in favor of the ‘organic’ listings.

Almost any high school student can create a ‘real estate directory’ with an impressive sounding name like www.professional-real-estate-advice-directory1.com, but do you really want to be listed there? Believe it or not, many naive agents have taken the bait. I asked one such agent what results he had achieved during almost a year with the listing. The reply was NO BUSINESS, and he believed they never received any phone calls. I then asked why he chose to advertise with this firm. The reply was because they only charged $49 for a full page ad for one year.

A far better investment for a real estate website would be a top website submission program such as the one at: http://www.websitetrafficbuilders.com/url-placement-search-engines.htm

The old adage of “You get what you pay for” really applies here. Be careful out there, very careful!

You Won That Ebay Auction! Now What Do You Do?

It’s a heady feeling when you win your first eBay auction: a mixture of happiness and perhaps just a little fear. After all, there seems to be so much to do before you can actually get your item. What do you do next?

The simple answer is: you send payment to the seller, as quickly as possible. The quicker you pay, the more your seller will like you, and the sooner your item will arrive. But how you go about it? That all depends on how you plan to pay.

PayPal.

PayPal is one of the most popular options for paying on eBay, to the point where eBay decided to buy the company. It allows instant electronic payment across the Internet. Money goes instantly from your credit or debit card to the seller’s PayPal account, where they can either use it for Internet purchases or transfer it out to their bank.

eBay offer incentives for using PayPal, and almost all sellers now accept it. Its instant nature makes sellers very happy, and means that they can have your item packed and sent and leave you some positive feedback within a few hours of the auction ending. When paying by PayPal, you will be covered by PayPal’s own insurances and guarantees, as well as any that your card might have.

Cheques and Money Orders.

This is payment the old-fashioned way, and will lead to a long wait to your item. You need to post the cheque or money order, then the seller has to take it to the bank and get it cleared, and only then do they send the item. The only reason to use this method is if either you or the seller distrusts electronic payment methods. If you’re willing to go to the trouble with these sellers, though, you might get an item very cheaply, as most buyers just can’t be bothered.

When you pay by cheque or money order, make sure to print the eBay order confirmation page (it will be emailed to you) and put it in the envelope with your payment. Underline or circle key information like your mailing address and the item number. Finally, remember to be patient: keep in contact with the seller, as it really can take a month or two before everything falls into place and your item turns up.

Money Transfers and Bank Deposits.

Some sellers may ask you to pay them using a wire service like Western Union, or simply give you a bank account number and ask you to pay money into it. Unless you really trust the seller, this is generally a bad idea – these methods are hard to trace and you’re unlikely to get any money back if anything goes wrong. Paying in cash, it hardly needs to be said, is an even worse idea.

It’s all a lot to take in, isn’t it? I’m sure by now you’ve got a few questions, which is why the next email will be a little eBay buyer’s FAQ. Let’s hope we can solve any problems you might have.

 
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